Adapty makes it easier for mobile apps to implement in-app purchases and manage paywalls. We serve 7K apps, process $1B+ in-app subscriptions a year, and have been consistently growing for the last 2 years.
Our team consists of more than 60 committed and product-driven people who like challenging tasks. Top investors including 500 Startups, and Surface Ventures back us.
As the first Performance Marketing Manager at Adapty, you will play a crucial role in our digital marketing efforts, creating a strategy for our paid ads across different regions. This is a foundational position with leadership opportunities as the team grows.
Manage all demand generation channels including LinkedIn, Facebook, Google, and others.
Create a strategy, execute it, and track the performance of digital marketing efforts.
Identify new channels, tactics, run experiments, and conduct ad hoc research and analysis to support business objectives.
Collaborate with marketing colleagues and cross-functional teams to improve conversion rates for self-service online sign-ups and demo funnels.
Monitor reports and information to identify trends, issues, and challenges, prepare reports for management, and recommend areas for improvement.
Manage freelancers and agencies.
You have at least 3 years of experience in digital marketing, ideally at a B2B software company
You have hands-on experience with Google ads, Facebook ads, LinkedIn ads, YouTube, etc.
You’re a master of English. Your writing is as good as your speaking skills.
Your data orientation is a key strength. You enjoy delving into data and insights, combining this analytical approach with your passion for understanding users.
You’re ready to own your results. You want it all and you want to be the leader.